There is no single best WhatsApp CRM. Three different kinds of product are sold under that name, and the right one depends on where your deals actually close.
- Your sales happen on WhatsApp (broadcasts, catalogue, chat orders): pick a WhatsApp-first platform such as AiSensy, Interakt or WATI.
- Your team sells on the phone and WhatsApp is where follow-ups go: pick a calling CRM that also handles WhatsApp, such as TeleCRM or Runo.
- You already run a full CRM across sales and support: add WhatsApp to it, with Zoho CRM or Kommo.
Sahay sits across the first two. We explain where, and where it doesn’t fit, below. If you want the longer version of the three-kinds problem first, read what “WhatsApp CRM” actually means.
Disclosure: Sahay makes one of the tools on this list. Everything said about the others comes from their own websites, checked on 6 October 2026 and linked at the end. Prices are left out on purpose: all eight change them often, so check each site before you buy.
Eight WhatsApp CRMs, Side by Side
A tick means the vendor’s own site shows the feature. A dash means we couldn’t find it there, which isn’t proof it’s missing. Ask about it in a demo.
| Built around | AI agent on WhatsApp | AI on phone calls | Records reps’ own SIM calls | Sales pipeline | |
|---|---|---|---|---|---|
| AiSensy | WhatsApp marketing | ✓ | – | – | – |
| WATI | WhatsApp support and sales | ✓ | Answers WhatsApp calls | – | ✓ |
| Interakt | WhatsApp commerce | ✓ | Answers incoming calls | – | ✓ |
| Kommo | Messenger-based CRM | ✓ | – | – | ✓ |
| Zoho CRM | General CRM | – | – | – | ✓ |
| TeleCRM | Telecalling CRM | Chatbot flows | – | ✓ | ✓ |
| Runo | SIM-based calling CRM | – | Summarises and scores calls | ✓ | ✓ |
| Sahay | WhatsApp and phone together | ✓ | Calls new leads back; summarises and scores calls | ✓ | ✓ |
The WhatsApp-First Platforms
AiSensy
Built for marketing on WhatsApp: broadcasts, templates and an AI agent that answers replies. Rupee pricing with a free tier makes it the easiest place for a small business to start. It is a messaging tool first, so don’t expect a sales pipeline or call tracking.
WATI
Covers support and sales on WhatsApp, with an AI agent that also answers WhatsApp voice calls and logs a summary. Its sales offering moves conversations into a pipeline. A strong choice when your customers phone you on WhatsApp; it doesn’t record the ordinary mobile calls your reps make.
Interakt
WhatsApp commerce and support, with a Sales CRM and a newer AI receptionist, MyCallGenie, that answers incoming calls on your mobile number when you can’t. Good if missed incoming calls are your leak. Outbound selling and analysis of your team’s own calls aren’t what it’s built for.
The CRMs That Added WhatsApp
Kommo
A CRM designed around messengers, with WhatsApp, Instagram and others feeding one pipeline, plus a Salesbot and Kommo AI for automation. Well suited to chat-led sales. It is a global product, so check Indian pricing and support hours for your team.
Zoho CRM
The deepest general-purpose CRM here, with a WhatsApp integration that brings chats into customer records. If you already run sales, support and finance on Zoho, adding WhatsApp to it beats adding another tool. Expect more setup than with a WhatsApp-first platform.
The Calling CRMs That Handle WhatsApp
TeleCRM
A telecalling CRM that records and tracks your team’s calls and runs WhatsApp through the official API, with chatbot flows and automation. Calls and chats sit on the same lead. It is built for calling teams that want WhatsApp alongside.
Runo
A calling CRM built on reps’ own SIMs rather than cloud telephony, with AI call summaries, call scoring and a WhatsApp CRM add-on. Runo says more than 3,100 businesses use it. If your problem is call discipline across a large team, it belongs on the shortlist.
Where Sahay Is Different, Honestly
Not on any single feature. Others have AI agents on WhatsApp, and others record reps’ SIM calls. None of the other seven sites shows both at once.
- The AI does the first conversation, on both channels. It answers WhatsApp, Instagram and website enquiries, and its calling agent phones new leads back to qualify them in Hindi, English or Hinglish. WhatsApp-first tools stop at chat or at answering incoming calls.
- Your reps’ own calls are captured too. Calls made from their Android phones and SIMs are recorded, transcribed and summarised, with no new number. Calling CRMs do this, but their AI doesn’t talk to the lead.
- Both land on one record. What the AI said on WhatsApp, what it learned on the callback and what your rep discussed on Tuesday’s call all sit on one contact, with a score and the next follow-up.
When Sahay Is the Wrong Choice
- WhatsApp is your only channel and broadcasts are the main job. AiSensy, Interakt or WATI are built for exactly that, with free or low-cost starting plans.
- You need one CRM for the whole company. If finance, support and sales already live in Zoho, add WhatsApp there.
- You only need call tracking with basic WhatsApp. Runo and TeleCRM are built for exactly that.
Three Questions to Ask in Any Demo
- Where do our deals actually close? If it is the phone, a WhatsApp-only tool will hold half the conversation.
- When a person takes over from the bot, do they see the whole chat? Ask to see it on your own data, not a sample.
- Do my reps have to change numbers or apps? Anything that needs a new number or a separate dialer gets abandoned within weeks.
If you are moving an existing WhatsApp Business number, also read how coexistence keeps the app working on your phone. And for chat-only use cases, our WhatsApp AI chatbot comparison goes deeper.
Sources
Checked 6 October 2026, on each vendor’s own site:
- AiSensy
- WATI
- Interakt and MyCallGenie
- Kommo
- Zoho CRM WhatsApp integration
- TeleCRM
- Runo and Runo WhatsApp CRM
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